This page contains details on key metrics regarding student, faculty, and organizational success. The Coles College of Business makes this material public as part of its accreditation with AACSB International, the world's leading accrediting body for university schools of business. Please review the contents to learn more about how the Coles College accomplishes its mission to inspire the next generation of business leaders.

Student Success Metrics Societal Impact

Student Success Metrics

Enrollment Data

Enrollment Data (Overall)

Spring 2025
Degree Type # of Students
Undergraduate  8,898
Master's 895
Ph.D. 39
Advanced Certificates 2
Total 9,834
Fall 2024
Degree Type # of Students
Undergraduate 9,286
Master's 877
Ph.D. 43
Total 10,209

Enrollment by Major

Spring 2025
Undergraduate Degree # of Students
Accounting 1,187
Cybersecurity 1,183
Economics 172
Entrepreneurship 381
Finance 1,475
Hospitality Management 103
Information Security and Assurance 123
Information Systems 652
International Business 1
Management 1,754
Marketing 1,698
Professional Sales 159
Total 8,888
Graduate Degree # of Students
Master of Accounting 35
Master of Business Administration 615
MS in Digital Financial Technologies 92
MS in Healthcare Mgt & Informatics 100
Master of Science in Information Systems 53
Ph.D. in Business Administration 39
Total 934
Fall 2024
Undergraduate Degree # of Students
Accounting 1,172
Cybersecurity 1,227
Economics  191
Entrepreneurship 428
Finance 1,514
Hospitality Management 114
Information Security and Assurance 146
Information Systems 653
International Business 1
Management 1,830
Marketing 1,844
Professional Sales 153
Total
9,273
Graduate Degree # of Students
Master of Accounting 35
Master of Business Administration 584
MS in Digital Financial Technologies 89
MS in Healthcare Mgt & Informatics 107
Master of Science in Information Systems 62
Ph.D. in Business Administration 43
Total
920

Enrollment in Certificate Programs

Spring 2025
Spring 2025 Undergraduate Certificates # of Students
Accounting Certificate (Undergraduate) 2
Business Fundamentals Cert (Undergraduate) 4
Info Sec & Assurance (Undergraduate) 0
Cybersecurity Certificate (Undergraduate) 1
Entrepreneurship (Undergraduate) 1
Music & Ent. Business Cert (Undergraduate) 2
Total Undergraduate Certificates 10
Spring 2025 Graduate Certificates # of Students
Business Intelligence (Graduate) 1
Financial Technology Cert (Graduate) 0
Information Sec. & Assurance (Graduate) 1
Total Graduate Certificates 3
Total Certificates 12
Spring 2024 Total Enrollment (ALL)
9,834
Fall 2024
Fall 2024 Certificates # of Students
Accounting (undergraduate) 3
Business Fundamentals (undergraduate) 4
Cybersecurity Certificate (undergraduate) 2
Entrepreneurship (undergraduate) 1
Information Security & Assurance (undergraduate) 0
Music and Entertainment Business 3
Total Undergraduate Certificates 13
Fall 2024 Graduate Certificates # of Students
Business Intelligence (Graduate) 1
Financial Technology Cert (Graduate) 0
Information Sec. & Assurance (Graduate) 2
Total Graduate Certificates 3

 

# of Students
Total Certificates 16
Fall 2024 Total Enrollment (ALL) 10,209

Enrollment by Gender

Spring 2025
Gender # of Students
Female 3,614
Male 5,284
Total (ALL) 8,898
Gender # of Students
Female 490
Male 446
Total (ALL) 936
Gender # of Students
Female 4,104
Male 5,730
Total (ALL) 9,834
Fall 2024
Gender # of Students
Female 3,738
Male 5,548
Total (ALL) 9,286
Gender # of Students
Female 474
Male 449
Total (ALL) 923
Gender # of Students
Female 4,212
Male 5997
Total (ALL) 10,209

Enrollment by IPEDS Race/Ethnicity

Spring 2025
Race # of Students
American Indian or Alaskan Native 20
Asian 547
Black, Non-Hispanic Origin 2,353
Hispanic 1,501
International 135
Multi Racial - Two or More 448
Native Hawaiian or Other Pacific Islander 8
Undeclared 214
White, Non-Hispanic Origin 3,645
Total (ALL) 8,898
Race # of Students
American Indian or Alaskan Native 1
Asian 75
Black, Non-Hispanic Origin 358
Hispanic 104
International 35
Multi Racial - Two or More 22
Native Hawaiian or Other Pacific Islander 0
Undeclared 15
White, Non-Hispanic Origin 336
Total (ALL) 936
Race # of Students
American Indian or Alaskan Native 21
Asian 622
Black, Non-Hispanic Origin 2,711
Hispanic 1,605
International 170
Multi Racial - Two or More 470
Native Hawaiian or Other Pacific Islander 8
Undeclared 256
White, Non-Hispanic Origin 3,971
Total (ALL) 9,834
Fall 2024
Race # of Students
American Indian or Alaskan Native 20
Asian 577
Black, Non-Hispanic Origin 2,397
Hispanic 1,497
International 135
Multi Racial - Two or More 451
Native Hawaiian or Other Pacific Islander 10
Undeclared 241
White, Non-Hispanic Origin 3,958
Total (ALL) 9,286
Race # of Students
American Indian or Alaskan Native 1
Asian 70
Black, Non-Hispanic Origin 328
Hispanic 106
International 36
Multi Racial - Two or More 22
Native Hawaiian or Other Pacific Islander 0
Undeclared 16
White, Non-Hispanic Origin 344
Total (ALL) 923
Race # of Students
American Indian or Alaskan Native 21
Asian 647
Black, Non-Hispanic Origin 2,725
Hispanic 1,603
International 171
Multi Racial - Two or More 473
Native Hawaiian or Other Pacific Islander 10
Undeclared 257
White, Non-Hispanic Origin 4,302
Total (ALL) 10,209

Graduate Enrollment by IPEDS Race/Ethnicity
(excluding advanced certificates)

Spring 2025

EMBA WebMBA MACC FinTech MSHMI MSIS MBA Ph.D. Total (ALL)
American Indian or Alaskan Native 0 0 1 0 0 0 0 0 1
Asian 0 17 3 13 10 6 23 3 75
Black, Non-Hispanic Origin 14 74 2 46 56 27 120 19 358
Hispanic 6 21 4 9 6 4 52 1 103
International 0 2 1 1 6 3 19 0 35
Multi Racial - Two or More 2 6 0 3 1 0 10 0 22
Undeclared 1 3 1 0 1 1 7 1 15
White, Non-Hispanic Origin 13 92 23 20 20 12 133 12 325
Total (ALL) 36 215 35 92 100 53 364 39 934

Fall 2024

EMBA WebEMBA MACC FinTech MSHMI MSIS MBA Ph.D. Total (ALL)
American Indian or Alaskan Native 0 0 1 0 0 0   0 1
Asian 0 14 3 9 10 7 23 4 70
Black, Non-Hispanic Origin 14 56 2 44 58 30 103 21 328
Hispanic 6 19 4 11 8 4 52 1 105
International 0 1 1 1 7 3 20 3 36
Multi Racial - Two or More 2 8 0 2 2 0 8 0 22
Undeclared 1 3 1 0 1 2 6 2 16
White, Non-Hispanic Origin 14 77 23 22 21 16 157 12 342
Total (ALL) 37 178 35 89 107 62 369 43 920

 

Societal Impact

CCB is strongly committed to societal impact. This commitment manifests in the curriculum, the portfolio of intellectual contributions, and the community engagement that its faculty invest their time in. The extensive work conducted by the societal impact task force is a true testament to this commitment. Using data from various sources (primary data collection using a faculty survey and secondary data using faculty annual review documents) the task force identified societal impact themes that aligned with college activities in teaching, research, and community engagement. AACSB’s outlook on societal impact and the United Nations’ sustainable development goals (SDGs) provided the guiding framework. They performed content analyses using DICTION software on the data to algorithmically discover the themes characterizing societal impact. Faculty listening sessions and discussions with unit heads were conducted as part of robustness checks. Decent Work and Economic Growth; and Industry, Innovation, and Infrastructure emerged as the top two themes. Using word clouds, multiple sub-themes emerged for these two overarching themes. The theme identification approach notably assessed the congruence of UN SDGs, AACSB’s societal impact outlook, and a business school’s strategic plan. This endeavor helped CCB with valuable inputs for resource planning and allocation and guided the new strategic planning process as well as financial planning. CCB institutionalized a process whereby each faculty when they prepare for the annual performance review, tag each of their key activities including teaching, research, and community engagement, to the themes created. We collaborated with Watermark, the system we use for AACSB data reporting purposes, to update the data entry pages to capture these societal impact-driven developments. This also included an update to the fields in the reports this system generates.

Thought Leadership, Engagement, and Societal Impact

CCB continues to be recognized for impactful research through various rankings, top-quality publications, and recognition. Annually, CCB hosts the Homeland Security Research Symposium showcasing both industry and academic experts. Additionally, its Education Economics Center hosted a hybrid educators conference that was recognized in Forbes Magazine. Similarly, its Master of Accounting Students were recently recognized for providing feedback to an IASB Exposure Draft. The faculty and students received congratulations from multiple Financial Accounting Standards Board Members. CCB has initiated strategic partnerships with external academic institutions (i.e., Georgia Fintech Academy and AURO University in India) and professional associations (i.e., American Transactions Processing Coalition – Fintech industry). Its academic units and centers of excellence continue to actively engage the business community through speaker series, internship opportunities, and professional engagement opportunities for its students.

Below are some specific examples of the profound societal impact CCB engagements create.

1. Education Economics Center

The mission of the Education Economics Center is to provide nonpartisan research and technical assistance in the evaluation and design of education policy, including both tax and expenditure issues. 

The objective of the Center is to promote the development of sound education policy and public understanding of education issues with the goal of maximizing student learning, achievement, and other important outcomes.

2. National Hybrid Schools Project

The National Hybrid Schools Project is the national clearinghouse for research, data, practices, and networking for the burgeoning hybrid home school movement.

The purpose of the Hybrid Schools Project is to document and analyze the independent actors creating these new forms of K-12 schooling outside of the conventional education system. The project explores the many ways individuals and small groups are finding different ways to serve families’ and students’ diverse needs. Over time, the project will produce unique datasets and analyses for publication. The Hybrid Schools Project will also act as a convener to bring together hybrid and micro school founders, educators, policymakers, and researchers interested in these school models.

3. Georgia Charter School Commission

Kennesaw State University economics professor , executive director of the University's Education Economics Center, serves on the Georgia Charter School Commission, where he directly sets policies affecting the 50,000 K-12 students in Georgia's charter school system.

The approves and supports Georgia’s 49 charter schools. It focuses on establishing and developing high-quality charter schools by reviewing their performance and promoting immersive educational models.

Scafidi’s tenure on the commission is for two years. He plays an instrumental role in setting policies and reviewing petitions and renewals for existing and upcoming charter schools. With more than 30 years of experience studying the economics of education, has produced 20+ publications and presentations on the subject. His research interests range from economic inequality in education and housing to teaching and public school education analyses.

4. Homeland Security Symposium

The symposium on homeland security hosted by the Coles College of Business showcases quality research by both industry and academic experts on homeland security issues. This event is meant to facilitate discussions among peers on important research advancements in the homeland security domain, the current state of affairs, and related future challenges and possible strategies to tackle them. It also gives the opportunity to build partnerships and future research collaborations as researchers attempt to strategically address these challenges.

Beyond showcasing notable research and practice-oriented work in homeland security, we publish a special working paper series issue featuring Coles faculty work submitted to this event. The symposium features student research posters conducted under the mentorship of our faculty in related areas.

5. 91ÇàÇà²Ý SMIF

CCB’s Kennesaw State University Student Managed Investment Fund LLC (91ÇàÇà²Ý SMIF) provides real-time, hands-on experience in portfolio management and investing to a select group of high achievers. Students are actively involved in managing the fund daily, effectively applying classroom theory to a real-world setting. The organization operates as a limited liability corporation, solely owned by Kennesaw State University, a non-profit organization. SMIF provides students with the unique opportunity to further their global education at partner institutions abroad. Currently, Student Managed Investment Fund students enjoy a privileged track for selection to the 91ÇàÇà²Ý-Soka University Student Exchange Program. In addition to Soka University, the 91ÇàÇà²Ý Student Managed Investment Fund has participated in the exchange with the University of Laval, Quebec, Canada.

6. Modular Deployment (MAD) Lab

In partnership with Mendix, the MAD lab hosts Well-Being Hackathons each year. At the event, mobile apps are designed to bring awareness or help around mental health, well-being, or related issues. This event contributes to a critical need for creativity and solutions in this area thereby making a significant positive societal contribution.

As part of the engagement, Mendix provides free mobile app development training and certification ($1350+ value!) to participants. Their platform enables even beginners to make sophisticated mobile apps. In doing so, the event also helps students enhance their resumes as there is a job market for the industry certification earned through Mendix.

7. Beta Alpha Psi (School of Accountancy)

The Iota Tau Chapter of had an excellent year of events and activities. In November 2022, for the 5th consecutive year, SOA’s chapter was recognized as a Superior Chapter by Beta Alpha Psi International. Students completed a collective of 621.8 professional development hours and 573.5 community service hours in the 2022-2023 academic year, including a new service opportunity with Junior Achievement at the World Congress Center in Atlanta. 91ÇàÇà²Ý’s BAP chapter has nearly 150 members and hosted 20 companies during the 2022 year.

8. Robin and Doug Shore Entrepreneurship and Innovation Center 

The Robin and Doug Shore Entrepreneurship and Innovation Center (RDSEIC) has developed and executed significant student, alumni, business, and community impact programs in the discipline of entrepreneurship through numerous support functions. Highlights of major impacts and accomplishments are listed by categories of student/alumni engagement, new venture creation, corporate innovation, social entrepreneurship, and the entrepreneurship fellows' program. 

a) Student Engagement

The RDSEIC embarked on increasing student engagement significantly throughout the Leven School of Management, Entrepreneurship & Hospitality, Cole’s College of Business, and across all disciplines at Kennesaw State University. The goal was to enhance and expand entrepreneurial mindsets and skillsets to business students and students outside business that provide skills in support of business opportunities. This goal was accomplished by having the RDSEIC serve as the focal point for integrated programming, training boot camps, internal and external networking events, guest speakers, mentoring platforms, business funding, and coaching to both business and non-business students and alumni. The RDSEIC developed three targeted programs: CEO organization, ENACTUS, and an entrepreneurship fellows’ program.

The Collegiate Entrepreneurship Organization (CEO) operates as the main student organization to create and promote entrepreneurship to students and alumni across campus. The CEO team has a student board, meets weekly, and runs student/alumni events with RDSEIC support throughout the year. The CEO organization has grown from a handful of students to over 400 students in the past several years with average attendance at events of over 50+ students.

b) New Venture Creation

The RDSEIC is committed to action-oriented support of cross-discipline students engaging in the actual development of new venture ideas, product creation, company formulations, and launching of viable and scalable ventures that impact the local, state, and regional economies. The RDSEIC created an innovation fund to provide pre-seed capital to students and alumni along with training, coaching, and mentoring to launch these companies that operate in local, regional, and global markets. Through the support of an external donor, The Mookerji Innovation Fund was established and supported for five years. The RDSEIC has funded 20 new start-up ventures created by students and alumni from various disciplines across the 91ÇàÇà²Ý community within the past 24 months. In addition, most companies have received multiple rounds of funding as they develop customer discovery experience, prototype development, and early adopter customers. Companies are currently highly scalable and fundable, and two companies are operating in global markets. Multiple companies have migrated to the 91ÇàÇà²Ý incubator/accelerator, and several companies have placed in the finals for regional and national competitions such as Tie Atlanta and TCU’s business competition.

c) Corporation Innovation

Corporation Innovation and Entrepreneurship is an emerging area of focus for the RDSEIC. The center works with established companies and industry leaders interested in developing innovation-focused projects and teams to solve real-world problems needed within their companies. In addition, they seek to leverage entrepreneurial thinking in the development of next-generation solutions and leverage students, faculty, and domain experts as part of the new product or service offerings that will benefit their company or industry in the future. The RDSEIC has engaged with companies such as Well Star Health System, Radical Logistics, and Green Energy Accelerator.

d) Social Entrepreneurship

The RDSEIC engages in promoting and supporting social entrepreneurship with ENACTUS teams that solve problems in society through developing sustainable organizations, supporting the community, and competing on a regional and national level. The 91ÇàÇà²Ý team competes first at a regional level and often at the national level. The team competed at ENACTUS competition events until the Covid 19 suspension by ENACTUS. In addition, the RDSEIC is currently engaged with a social organization named the Power of Piece Project (POPP) that develops impactful programs to reduce violence in prisons and high schools around the world. The RDSEIC provides leadership consulting and experts in developing a scalable technology platform to automate and accelerate program access.

e) Entrepreneurship Fellows’ Program (EFP)

The Entrepreneurship Fellows Program is an innovative program developed to promote and train faculty across disciplines at 91ÇàÇà²Ý. These fellows were nominated by deans across campus colleges to participate in an extensive training program to integrate entrepreneurial mindsets and skill sets focused on action–oriented teaching concepts within their specific course disciplines. Further, approved courses were developed and certificate programs in entrepreneurship were approved through the academic process. The EFP held two cohorts totaling sixteen fellows trained across 91ÇàÇà²Ý academic colleges. The RDSEIC developed and executed the program in coordination with the academic leadership of the Leven School of Management, Entrepreneurship, and Hospitality.